Arunakumari Adoor
Senior SEO Specialist | SEO • AEO • GEO | AI-Driven Content Strategy | SMM | Digital Marketing with AI Expertise
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Certifications
My certifications reflect deep expertise in SEO, analytics, and AI-driven marketing, keeping me at the forefront of digital trends.
AI for Marketing Professional Certificate
Applying AI and machine learning for enhanced marketing automation and predictive analytics.
Advanced SEO Certification (SEMrush Academy)
Mastering technical SEO, link building, and advanced competitor analysis.
Social Media Marketing Certification (HubSpot)
A HubSpot certification, rounding out my digital marketing skillset.
Google Analytics Individual Qualification (GAIQ)
Advanced data analysis and informed decision-making using Google Analytics.
Google Ads Search Certification
Optimizing Google Search campaigns for maximum ROI and performance.
Generative AI Fundamentals (Databricks Certified)
Foundational understanding of generative AI models and their application in data processing and analytics, with Databricks focus.
Professional Summary
6+ years of professional experience in B2B Search Engine Optimization and cloud software for mid-market and enterprise companies. Expertise in SEO, Social Media Marketing, content marketing strategies, email marketing, lead generation, and market research. Proficient with Google Analytics, Semrush, HubSpot, and AI tools for enhanced marketing automation.
Technical Skills
  • HTML, CSS (basics),JavaScript (basics)
  • Google Tag Manager,GA4,GSC
  • WordPress
  • Screaming Frog
  • Data Studio
  • MS Excel, MS PowerPoint, MS Word
  • SEMrush
  • HubSpot
  • AI-driven marketing tools
Core Competencies
SEO Expertise
Advanced search engine optimization, answer engine optimization (AEO), and generative engine optimization (GEO) strategies.
Content Strategy
AI-driven content marketing strategies that drive engagement and conversions.
Social Media Marketing
Comprehensive SMM processes and campaign management across platforms.
Analytics & Research
Market research, lead generation, and data-driven decision making.
Professional Tools & Platforms
Google Suite
Google Analytics, Google Search Console, Google Keyword Planner, and Google Webmaster Tools for comprehensive SEO analysis.
SEO Tools
Semrush and HubSpot for keyword research, competitive analysis, and marketing automation.
AI Technologies
Leveraging AI tools to enhance marketing strategies, automate tasks, and improve campaign efficiency.
Career Timeline
1
SchoolCues
Senior SEO Specialist | October 2025 - Present
2
Melissa
Senior SEO Specialist | August 2024 - Present
SEO Specialist | November 2019 - Present (6+ years)
3
Sobha Ltd.
Digital Marketing Specialist | May 2017 - November 2019 (2 years 7 months)
4
HOLKOI Technologies
Marketing Research Associate | April 2016 - May 2017 (1 year 2 months)
Current Role Highlights
SchoolCues Leadership
Currently serving as Senior Search Engine Optimization Specialist, driving SEO strategy and implementation for educational technology solutions.
Melissa Excellence
Over 6 years with Melissa, progressing from SEO Specialist to Senior SEO Specialist, managing B2B cloud software optimization.
Key Achievements & Expertise
01
B2B SEO Mastery
Specialized expertise in B2B search engine optimization for cloud software targeting mid-market and enterprise companies.
02
Lead Generation
Proven track record in lead generation, lead nurturing, and email marketing campaigns that drive conversions.
03
Content Marketing
Development and implementation of comprehensive content marketing strategies that increase engagement and brand visibility.
04
AI Integration
Leveraging AI tools to automate marketing tasks and enhance overall campaign efficiency and effectiveness.
Education & Certifications
Academic Background
Master of Computer Applications (MCA)
Basaveshwar Engineering College, Bagalkote
2007 - 2010
BSc, Computer Science
Sri S B Mamadpur Arts Commerce & Science College, Badami
2004 - 2007
Professional Certification

Digital Marketing Certificate
NIDM-NATIONAL INSTITUTE OF DIGITAL MARKETING-BANGALORE
May 2019

Dive Deeper into GA4 Data and Reports
Google Analytics Certified
Canva Design
Visual Content Creation
Proficient in Canva for creating engaging visual content, social media graphics, and marketing materials that enhance brand presence.
Brand Design
Expertise in designing professional marketing collateral, presentations, and digital assets using Canva's comprehensive design platform.
Let's Connect
Location
Bengaluru, Karnataka, India
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